HomeNewsWorld NewsCoca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads

Coca-Cola’s CMO on Sidestepping the Culture Wars, Navigating AI and Boosting Events Over Ads

September 8, 2023

An aversion to political controversy and a reliance on creators for AI-generated content have helped guide the soft-drink giant’s recent strategy.

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