E-commerce is booming, but Primark is increasing its revenue by focusing on retail stores. WSJ’s Trefor Moss explains how Primark has gained a foothold in the U.S. fashion industry by pushing customers to shop in-store.
E-commerce is booming, but Primark is increasing its revenue by focusing on retail stores. WSJ’s Trefor Moss explains how Primark has gained a foothold in the U.S. fashion industry by pushing customers to shop in-store.